
That it has been released into theaters as the "official" first movie of the 2014 blockbuster season is all well and good, but this isn't really a piece of popular entertainment it's a move in the ongoing dick-measuring chess game played every moment of every day by the half-dozen companies that control all media everywhere.īut heck, when I describe it like that, I almost make it sound good.

It is the second film in a series of films designed to stretch as long as Sony can keep it alive, conceived for the single purpose of doing something, ANYTHING with the character while that company owns the rights, for if they are too long dormant in making new Spider-Man vehicles, those rights revert to Marvel Entertainment's corporate owner, The Walt Disney Company. If you want to know, in the most profound sense of knowing - the depth of understanding at a level both intellectual and spiritual that imparts true wisdom and not just the recognition of bald facts - if you want to know, with all the fibers of your body, soul, and mind, what corporate accounting looks like in cinematic form, then you should go see The Amazing Spider-Man 2.
